Project Credits
Behind the Build: Big Bites Shawarma × OTO Studio
The story of how our Oshawa shawarma shop got its website — what we needed, what was built, and who built it.
Project Overview
Big Bites Shawarma is a family-run halal shawarma restaurant at 500 Rossland Road West, Unit 3 in Oshawa, Ontario. We serve wraps, plates, poutines and platters to guests across Oshawa, Whitby and the rest of Durham Region, both in-store and through delivery apps. For a long time our presence online was limited to third-party listings we did not control.
This site — bigbitesshawarma.com — was designed and developed for us by OTO Studio. It is a custom build: our own menu, our own photography, our own prices, on our own domain.
The Objective
We wanted a home base that a hungry person could land on and act from within seconds — see the food, see the price, and either call, walk in or order for delivery. Just as importantly, we wanted people searching for shawarma in Oshawa and Whitby to actually find us, rather than only finding aggregator listings.
The Work
OTO Studio handled the project end to end — design, build and the search foundations underneath it. Delivered scope:
- —Custom website design
- —Web development
- —UI/UX design
- —Responsive development
- —Interactive experience (Build Your Bite)
- —Content & menu structuring
- —SEO foundations
- —Local SEO (Oshawa, Whitby, Durham Region)
- —Structured data / schema implementation
- —Search Console setup & sitemap submission
- —Domain connection & deployment
Photography of the food and the shop is ours; OTO Studio handled the art direction of how it is cropped, sequenced and used across the site. Menu content and pricing come directly from our in-store menu.
Features Delivered
- Build Your Bite
- An interactive menu preview that walks a guest from base to protein to toppings before they order.
- Full menu system
- Wraps, plates, poutines, combos and sides with live in-store pricing, size tiers and most-loved tags.
- Real shop photography
- The restaurant's own photography — the spit, the platters, the kitchen — integrated throughout instead of stock imagery.
- Ordering paths
- Direct call-to-order, plus clearly marked Uber Eats, DoorDash and SkipTheDishes handoffs.
- Location & hours
- Address, hours and directions for 500 Rossland Road West, Unit 3, Oshawa.
- Catering page
- A dedicated page for event, office and party platter enquiries.
- Local landing pages
- A Whitby-focused page and a plain-language shawarma guide for search discovery.
- Technical SEO layer
- Canonical URLs, Open Graph tags, XML sitemap, robots.txt and Restaurant/Service structured data.
Digital Partner
OTO Studio is a digital studio specializing in custom websites, digital experiences, growth systems and AI-powered business automation. On this project their role was design, development and the search and structured-data foundations of the site.
Outcome
The site is live on our own domain with our full current menu, our real photography, working ordering paths and dedicated pages for catering and for Whitby customers. It is submitted to Google Search Console with an XML sitemap. We are not publishing traffic or revenue figures here — we would rather report nothing than report numbers we have not independently verified.
Project Facts
- Client
- Big Bites Shawarma
- Industry
- Restaurant — Middle Eastern / halal shawarma
- Location
- 500 Rossland Road West, Unit 3, Oshawa, Ontario, Canada
- Digital Partner
- OTO Studio
- Project Type
- Custom restaurant website design, development and local SEO
- Services
- Website design, web development, UI/UX, interactive menu experience, local SEO, structured data
- Project Status
- Live
- Website
- bigbitesshawarma.com